Programming of I2C EEPROM failed

I have a question about the EEPROM. 

I use the cyusb2014 chip ,I used the contror center to program the eeprom, 

I set the PMODE[2:0] to Z11(USB Boot). 

However when I tried to load the SRAM_FX3.img file (The file size is less than EEPROM size) , 

I always got the error message：programming the I2C EEPROM failed . 

But when I used the cyusb3014 chip ,It is successful to load the file to the EEPROM . 

I have followed everything that is there in the documents， 

So I want to know that ： 

Why the cyusb2014 can not load the file to EEPROM ， But cyusb3014 can ? 

How can I solve this problem ？

The CYUSB2014 schematic is in attachment。 And I has mounted the R1651 ，R1653 ， Set the PMODE[2:0] to Z11(USB Boot) .